The Objection Playbook

"From Objection to Close" is a short, practical sales playbook designed for contractors and service businesses who want to handle customer hesitation with confidence.

It shows you exactly what to say when customers stall, hesitate, or push back — without sounding pushy or salesy. The focus is on real conversations, not theory.

What’s Inside the PDF

Inside the playbook, you’ll find:

• 13 Pages of Valuable Information

• A simple RNI framework (Reason → Need → Impact) for understanding objections

• Clear, word-for-word scripts for common objections like price, timing, and trust

• Guidance on when and how to use each response in real conversations

• Practical reminders to help you stay in control and move toward the close naturally

Built to be quick to read and easy to use on calls, in person, or during follow-ups.